Proof · Five engagements

SaaS Product Leadership Case Studies: Measured Results

These are five engagements delivered as a fractional CPO or as the company's product executive, each measured on a number the company already tracked. Onboarding completion went 52% to 81%, mobile trial to paid 8% to 30%, and net revenue retention 102% to 112%. Every figure comes from the client's own analytics.

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The Numbers

Selectable text. Nothing here is an image.

Net revenue retention

102% to 112%

$30M ARR Martech SaaS, three quarters.

Mobile trial to paid

8% to 30%

"TouchStay", TravelTech SaaS. Sign-up time fell 68%.

Onboarding completion

52% to 81%

"TouchStay", TravelTech SaaS, two quarters.

Every figure is taken from the client's own analytics and is stated with its before reading, its timeframe and the company type. No modeled, averaged or rounded numbers appear on this site.

The Cases

Five success stories, each measured against the company's own baseline.

Completion 52% to 81% TravelTech SaaS Bottleneck. New users landed in an empty CMS and stalled at the first step: creating content. Outcome. Onboarding completion moved from 52% to 81% and trial to paid from 35% to 49%, over two quarters. Read the case study NRR 102% to 112% $30M ARR Martech SaaS Bottleneck. Only 35% of roadmap items were aligned with the stated business strategy. Outcome. Net revenue retention moved from 102% to 112% and strategy-aligned work from 35% to 90%, over nine months. Read the case study Trial to paid 8% to 30% TravelTech SaaS, mobile Bottleneck. Trial users who discovered the product on mobile struggled to complete onboarding or convert to paid plans. Outcome. Mobile trial to paid moved from 8% to 30% and bounce from 58% to 22%, over four months. Read the case study Visitor to depositor conversion +68% Fintech trading Bottleneck. Customers had to download and install a Windows desktop application before they could begin trading. Outcome. Visitor to depositor conversion improved 68% and time to first deposit fell from days to hours. Read the case study Lead to customer conversion +45% Fintech sales Bottleneck. A dedicated employee manually reviewed and assigned every incoming lead to a sales representative. Outcome. Lead to customer conversion rose 45% and call volume per representative rose 30 to 40%. Read the case study

Recognize your bottleneck in one of these?

Every case links to the number it moved and the decision that moved it.

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Book a Product Strategy Session

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Client references are published at /references/, and further references are available on request.