Product Launch Consultant
A product launch consultant owns the go-to-market plan for a B2B SaaS release: positioning, messaging, segment choice and the launch sequence itself, so a finished product actually gets adopted. The work is measured on day-one adoption and activation, not launch-day noise. A standard engagement is $8,000 per month for 20-25 hours, with a 3-month minimum.
This engagement fits a funded B2B SaaS company between $2M and $15M ARR with a release built and a launch that has no owner. If three of the four lines below describe your quarter, the fit is strong.
Stage
Series A or B, with a release eight to twelve weeks from its intended launch date.
Revenue
$2M to $15M ARR, where a flat launch costs a quarter of expected expansion revenue.
Symptom
The build is nearly done and nobody can say who it is for, what it replaces, or why anyone switches.
Decision
You are about to launch on a date chosen by engineering rather than by the market.
Not for you if you want an agency to run campaigns, need paid media execution, or are launching something the market has not yet asked for.
Every figure below is from shipped, measured work in engagements led by Sivan Kadosh as Fractional CPO. None of it is a projection.
Sivan is an excellent product manager, product leader and team member. He cares passionately about delighting customers and is highly capable at all levels from strategic direction to writing detailed documents. I would recommend him 10/10 to any company.
Sivan Kadosh
Fractional CPO. 18+ years leading product in B2B SaaS, real-estate tech and fintech. You work with me, not a bench.
A product launch consultant is the architect of the launch rather than its publicist. The role decides which segment the release is for, what it displaces, how it is priced and packaged, and in what order the market hears about it. Execution stays with your team; the plan and the accountability sit with me.
Swipe to compare →
| This engagement | An agency | |
|---|---|---|
| Owns | The launch decision and sequence | Campaign execution |
| Typical cost | $8,000 a month, 20 to 25 hours | Retainer plus media spend |
| Commitment | 3-month minimum, then monthly | Campaign scoped |
| Best for | Deciding what the launch actually is | Running it once it is decided |
Most launches fail before anyone writes a landing page. The segment was never chosen, the product replaces nothing in particular, and the date came from a sprint board. I would rather spend two weeks deciding who this is for than two months announcing it to everyone.
If the product itself is not yet validated, start with startup consulting instead.
You get one senior product executive owning the launch for 20 to 25 hours a month, accountable for adoption rather than for a launch plan document. That covers the positioning, the sequence, and the metrics that tell you within a fortnight whether it worked.
Adjacent engagements: product strategy consulting, startup consulting and fractional CPO.
$8,000 / month
20 to 25 hours a month · 3-month minimum, then monthly
Market rates for this work run $3,000 to $15,000 a month. Wider scope or more days a week moves the number, and I tell you which before you book.
Included
Not included
Design and engineering delivery capacity. I lead your team, I do not replace it.
01
Thirty minutes on the launch you are planning. You leave with the highest-leverage next move whether or not we work together.
02
Product-market fit checked and the messaging refined, ideally 8 to 12 weeks before your intended launch date.
03
The launch runs to a plan with named owners, and adoption is measured from day one rather than guessed at afterwards.
Bring your roadmap and your retention numbers. You get a senior product read on both.
Typical improvement after two to three quarters of engagement. Your result depends on your starting point, team maturity and scope. The delivery figures follow the DORA four key metrics.
Sivan is an excellent product manager, product leader and team member. He cares passionately about delighting customers and is highly capable at all levels from strategic direction to writing detailed documents. I would recommend him 10/10 to any company.
Sivan is an excellent product manager and I wholeheartedly recommend him. He has created value in a variety of ways, from top-down vision, mission and goal work alongside the senior leadership team, to taking on complex business analysis and wireframing tasks.
Sivan played two major roles at the same time as a CEO and VP Product at Naxex. As part of his role as VP Product, he identified creative ideas, developed sharp strategies and built the road map while focusing on customer experience and business needs. Any company would be lucky to have Sivan.
These and further recommendations are verifiable on my LinkedIn profile, and all 18 are listed on the references page.
Still comparing options? Read about product strategy consulting.
Thirty minutes with Sivan Kadosh. Bring the release you are launching. If you go ahead it is $8,000 a month for 20 to 25 hours, with a 3-month minimum.
Book a Product Strategy Session 18+ years leading product as CPO and VP Product across SaaS, real-estate tech and fintech. I help Series A and B founders turn product work into ARR, activation and retention without the cost of a full-time CPO.
About Sivan →30 min, no pitch.
Bring one decision.
