What do the pricing models look like?

Three structures dominate. Monthly retainer against committed hours — the standard for ongoing fractional work, aligning both sides on sustained attention. Day rate — common for interim and assessment work, flexible but with an incentive to expand days. Fixed-fee project — right for bounded work like a diagnostic or a pricing rebuild, wrong for open-ended leadership. If a provider quotes hourly for ongoing leadership work, that's a consulting engagement wearing a fractional title; the models differ in what they incentivize.

What is the actual market rate?

Published because pricing opacity is a sales tactic, and I'd rather compete on the work.

Around that number: the independent market runs $6,000–$15,000/month, with seniority, scope, and geography driving position in the band. Marketplace candidates span a similar range with the platform's economics layered in. Firm-model pricing is generally not published; the structural expectation — you're funding bench, overhead, and account management alongside the executive — places it above independent rates for equivalent senior hours. Below $5,000/month for claimed C-level experience, ask the operating-history questions carefully; the arithmetic of senior time rarely supports that price.

What drives the rate up or down?

Up: genuine operating history (P&L ownership commands a premium over advisory careers), vertical depth in your market, scope that includes team leadership rather than pure strategy, and scarcity — good fractionals cap their client count; I hold a maximum of three. Down: narrower scope, earlier-stage providers building a book, longer commitments, and geography. What shouldn't move the rate: your fundraising status. A provider who prices your round instead of their scope is telling you something.

What does the money actually buy at $8,000/month?

Concretely, in my engagements: a written 90-day plan with named metrics before day one. Weekly working sessions with the founder and team. A customer-interview engine — built, run, and taught. Roadmap and prioritization ownership. The board-narrative work. And the part that justifies the rate: decisions — which segment, what to stop building, how to price — made with someone whose incentive is being right, not billing more. What it does not buy: 40 hours of presence, spec-writing, or a silent yes-man. Fewer hours, higher judgment density — that's the entire model.

How does this compare to the alternatives?

Full-time CPO: $250K+ annually all-in, plus equity, plus a months-long search — the right cost past ~$15M ARR, premature before. Strategy consultancy: five-figure projects that end at the recommendation. Doing nothing: free on the P&L and paid for in delayed decisions — the only option on this list whose cost compounds.