AI Content Generation to
Remove Onboarding Friction
How we helped a TravelTech CMS increase trial-to-paid conversion by 10% by solving the “Blank Slate” problem.
• AI Product Strategy
• UX/UI Reframing
The Challenge
When I joined this client as a Fractional Chief Product Officer, the platform faced a common but costly issue. New users were landing in an empty CMS and immediately stalling at the first step: creating content.
With no examples or drafts to guide them, the experience felt overwhelming. The product was strong, but the value was hidden behind too much friction.
The Pain Point:
Only 35% of trial users converted to paid plans, and just over half completed the onboarding process.
The Solution
My focus was to turn onboarding into a moment of instant value, not confusion. Instead of adding new steps or complexity, I reframed the experience to make progress visible within minutes.
AI Integration
Integrated AI directly into the CMS to auto-draft listings and descriptions as soon as users signed up.
“Review” vs “Create”
Redesigned onboarding around a Review checklist, shifting mindset from “start from scratch” to “refine what’s there.”
One-Click Validation
Added a one-click “Approve or Improve” flow, making human validation fast and intuitive.
Re-engagement Loop
Implemented email sequences deep-linking users back to their “Review Generated Content” step.
The Impact
By making the product demonstrate value within minutes, the client’s growth metrics shifted almost immediately.
“We did not add complexity. We removed friction so value appears in minutes.”
Key Takeaways from this Case Study
Hiring a Fractional CPO can accelerate product impact by focusing on strategic friction removal, not just new features.
AI integration can simplify onboarding and showcase value from the very first login.
UX reframes like changing “Create” to “Review” can drastically improve user motivation.
Faster time-to-value leads directly to higher activation and conversion rates.
Ready to remove friction in your product?
Let’s discuss how a Fractional CPO can help optimize your onboarding and activation.