Mobile UX Overhaul That
Lifted Conversions
How we helped a B2B productivity SaaS turn a leaky mobile funnel into a high-converting revenue driver.
• UX/UI Redesign
• A/B Testing & Analysis
The Challenge
When I joined this client as a Fractional CPO, their mobile funnel was significantly underperforming despite strong desktop metrics. Trial users who discovered the product on mobile struggled to complete onboarding or convert to paid plans.
A quick audit revealed the friction points: small tap targets, long forms without autofill, layout inconsistencies, and slow page loads.
The Pain Point:
Trial-to-Paid conversion on mobile was just 8%, and nearly six in ten users bounced before finishing sign-up.
The Solution
My goal was to make the mobile experience as fast and focused as the product itself. I led a mobile-first UX research and redesign initiative, built to eliminate friction at every touchpoint.
Mobile-First Research
Ran a research sprint using heatmaps and session replays to pinpoint exactly where users were dropping off.
Streamlined Redesign
Redesigned flows for mobile behavior: one clear action per screen, reduced form fields from 7 to 3, and skeleton screens.
Rigorous A/B Testing
Established a testing plan, running controlled experiments over two months to validate every single improvement.
Cohort Analysis
Used cohort analysis to measure how different user segments reacted and to identify sustained behavior change.
The Impact
The redesign delivered both speed and clarity, and the data spoke for itself.
“The biggest win came from improving how existing features are experienced on mobile.”
Key Takeaways from this Case Study
A Fractional CPO can rapidly identify and fix high-impact UX bottlenecks without lengthy redesign cycles.
Mobile-first research and testing uncover critical issues that desktop-centric teams often miss.
Reducing form fields and simplifying screens leads directly to improved satisfaction and completion.
Continuous experimentation and A/B testing ensures every UX change drives measurable business results.
Ready to improve your mobile conversion rates?
Hire a Fractional CPO to lead your next UX growth initiative.