Author: Sivan Kadosh

Product risk management is the discipline of identifying, assessing and reducing anything that could stop a product delivering its expected outcome. It covers market, technical, compliance and organisational risk, and it works as a continuous practice rather than a launch checklist: risks surface in discovery and keep changing as the product scales. Product risk management […]

Short answer Product qualified leads are one of the most misunderstood topics in product led growth. Most articles stay at the surface. Product qualified leads are one of the most misunderstood topics in product led growth. Most articles stay at the surface. They define the concept, give a few basic examples and move on. This […]

Reducing churn is the highest-leverage move in SaaS because every gain compounds. Measure gross and net revenue churn first, then fix the drivers: weak onboarding and activation, missing value realisation, thin support, and pricing or fit mismatches. Retention beats acquisition on cost and predictability. Customer churn quietly kills growth. You feel it in slower ARR, […]

Product experimentation is the practice of testing what you believe before building on it. It replaces confident opinion with evidence at the point where a decision is still cheap to change, and the teams that win are usually the ones that learn fastest rather than ship most. Product teams face more uncertainty today than ever […]

Product metrics answer two questions, whether people are getting value from the product and whether that value shows up in the business. The right set changes with stage and business model, and the work that matters is interpretation rather than collection, because a dashboard nobody reads decides nothing. I recently began interviewing CPO candidates for […]

SaaS product marketing is the bridge between what gets built and how customers find, adopt and keep using it. It owns positioning, messaging and launch, and it is measured on activation, retention and expansion rather than on leads, because in a subscription business the sale continues after signup. In the competitive world of software-as-a-service, building […]

Expanding into new markets is one of the biggest growth levers for any SaaS company. Yet most teams approach localization as a translation project, not a strategic initiative. The truth is, SaaS localization isn’t just about language, it’s about adapting your product and customer experience to fit each market’s expectations, culture, and infrastructure. Done right, […]

A product vision is a short statement of the change your product creates: who you serve, what shifts for them, and how the product delivers that shift. One that works is both aspirational and tangible, gives direction without prescribing detail, and is measurable enough that teams can tell whether they are living it. Every great […]

A product strategy framework is the repeatable structure a SaaS team uses to turn direction into decisions: vision, target segment, differentiation, business model, and the trade-off rules that govern prioritisation. It starts by naming who the product is for and what it deliberately will not do. A strong product strategy framework turns direction into momentum. […]

Product strategy is the plan for how your product achieves business goals and delivers customer value: what you will build, for whom, and why it matters. In SaaS it drives recurring revenue, so a strong strategy links the roadmap to retention and expansion and aligns teams on outcomes. A clear product strategy is what separates […]