Launch with Precision &
Maximize Market Impact
Stop guessing and start winning. Hire a Product Launch Consultant to orchestrate your GTM strategy, align your team, and ensure your SaaS release hits every growth metric from Day 1.
What is a Product Launch Consultant?
A Product Launch Consultant is a specialized advisor who bridge the gap between product development and market reality. While your engineers focus on “shipping,” the consultant ensures the market is ready to “buying.” We handle the high-pressure period before, during, and after a release—translating technical features into value propositions that resonate with your target audience and drive immediate adoption.
Core Launch Objectives:
- Defining Go-to-Market (GTM) frameworks
- Messaging, positioning, and pricing strategy
- Sales enablement and customer success readiness
- Orchestrating multi-channel launch campaigns
Don’t Waste Your Hard-Won MVP
You only get one chance to make a first impression. Our consulting services ensure that your launch isn’t just a “feature update,” but a market-shifting event.
Strategic Positioning
We identify the “White Space” in your market to position your product as the only logical solution for your customers.
Accelerated Velocity
Eliminate launch bottlenecks by coordinating marketing, sales, and product teams under a single, unified project plan.
Data-Driven Feedback
We set up the analytics loops needed to measure success immediately, allowing for rapid post-launch pivoting.
Price Optimization
Don’t leave money on the table. We help align your pricing tiers with the perceived value of your new features.
Sales Enablement
Equip your sales team with battle cards, demos, and decks that turn your product launch into closed-won deals.
Brand Authority
Transform a simple release into a PR-worthy event that establishes your SaaS as a leader in its category.
Comprehensive GTM Management
We don’t just give advice; we manage the heavy lifting of your launch cycle to ensure nothing falls through the cracks.
Launch Roadmap
- Pre-launch validation and beta testing
- Tiered release scheduling (Canary/Global)
- Cross-functional launch checklists
GTM Asset Creation
- High-converting landing page copy
- Product demo flows and video scripts
- Release notes and documentation audit
Monetization Strategy
- Packaging and bundling optimization
- Upsell and cross-sell triggers
- Market-competitor price benchmarking
Post-Launch Performance
- Feature adoption tracking and KPIs
- Customer feedback synthesis
- Growth loop optimization
The Launch Ready System
A rigorous process designed to take you from development to market leadership.
Audit
We review your product, target audience, and current GTM assets to find gaps in the story.
GTM Blueprint
Creation of the full launch master plan, including messaging, pricing, and timing.
Ready & Enable
Training your sales/success teams and prepping marketing channels for the surge.
Blast Off
Executing the launch, monitoring adoption metrics, and scaling what works.
Is This Right For Your Company?
A product launch consultant is most effective for specific milestones.
The MVP Launch
You’re moving from beta to public release and need to ensure your first 100 customers are delighted and vocal.
- Market validation
- Core value messaging
- Early feedback loops
Feature Releases
You’re launching a major module or tier that requires new pricing and cross-selling to your existing base.
- Retention & Expansion
- Packaging updates
- Sales enablement
Market Expansion
You’re taking your proven product into a new vertical or geography and need to re-position for a new buyer.
- Competitor analysis
- Localized positioning
- New channel strategy
Trusted Leadership
Sivan is an excellent product manager, product leader and team member. He cares passionately about delighting customers… I would recommend him 10/10.
Sivan is the most amazing professional Product Manager I’ve ever hired! I was extremely satisfied with the results he has given me.
He was extremely professional… Sivan is someone you can count on for all PM and Agile related tasks!
Common Questions
Everything you need to know about working with a launch consultant.
When is the best time to hire a launch consultant?
Ideally, 8-12 weeks before your desired launch date. This gives us enough time to audit the product-market fit, refine the messaging, and train your sales and support teams without rushing.
Does the consultant handle the actual marketing execution?
We act as the “Launch Architect.” We define the strategy and oversee execution, coordinating with your internal marketing team or external agencies to ensure every asset stays on-brand and on-strategy.
How do you measure launch success?
We define custom North Star metrics for every launch, usually focused on activation rate, time-to-value (TTV), feature adoption, and marketing-qualified leads (MQLs) generated by the launch event.
Can you help with Product Hunt and social launches?
Yes. We provide the strategy and tactical guidance for community-driven launches (Product Hunt, LinkedIn, Indie Hackers) to ensure you gain maximum organic momentum.
Ready for a Flawless Launch?
Schedule a free 30-minute consultation to discuss your upcoming release and see how we can maximize your ROI.
Book Free Consultation