Author: Sivan Kadosh

I recently began interviewing CPO candidates for an organization I advise. In these interviews, I ask one key question that reveals almost everything about the candidate: “Let’s assume you are a pilot, and your product is the plane. What are the routine checks you perform to ensure the plane is flying correctly?” The answers I […]

In the competitive world of software-as-a-service, building a great product is only half the battle. The real challenge lies in ensuring that customers find it, understand it, adopt it, and keep using it long-term. That’s where SaaS product marketing comes in, the bridge between product, marketing, and customer success that turns features into growth. This […]

Expanding into new markets is one of the biggest growth levers for any SaaS company. Yet most teams approach localization as a translation project, not a strategic initiative. The truth is, SaaS localization isn’t just about language, it’s about adapting your product and customer experience to fit each market’s expectations, culture, and infrastructure. Done right, […]

Every great product begins with a vision. Not a feature list, not a backlog, but a clear understanding of where you want your product to go and why it matters. A strong product vision acts as a North Star for every decision your team makes. It connects your purpose with user needs and keeps everyone […]

A strong product strategy framework turns direction into momentum. It helps SaaS companies align teams, prioritize work that drives growth, and make confident trade-offs in a world of endless possibilities. Yet many teams still confuse strategy with roadmaps or quarterly OKRs. This guide breaks down how to build, adapt, and scale a product strategy framework […]

A clear product strategy is what separates a company that scales from one that stalls. It defines how your product creates value, differentiates in the market, and supports business growth. For growth-stage SaaS companies, a strong product strategy turns vision into execution, aligns teams around measurable outcomes, and prevents reactive decision-making. Key takeaways What is […]

Bringing an idea to life is one thing. Turning it into a scalable business is another. As startups grow, so do their blind spots, and that’s where startup consulting becomes invaluable. It’s not about hiring someone to tell you what you already know. It’s about partnering with experts who’ve seen what works, what fails, and […]

Building a successful SaaS product rarely starts with a full-feature launch. The smartest founders begin with an MVP, a minimum viable product designed to validate real user demand, reduce risk, and guide smarter investment decisions. Creating an MVP that truly achieves these goals requires more than coding a few features. It is about building a […]

Launching a SaaS product takes more than a good idea and strong execution. Success depends on how well you bring that product to market, how you position it, and how efficiently you reach the right customers. A well-designed go to market (GTM) strategy helps SaaS companies connect product innovation with customer demand, ensuring that every […]

Every product team follows a lifecycle, but only the best manage it deliberately. A clear product management lifecycle provides structure, accountability, and alignment between teams, ensuring that every idea moves efficiently from discovery to delivery and beyond. Whether you are refining an existing process or building one from scratch, understanding each phase and its purpose […]