Pricing Impact Simulator
Calculate the ROI of Raising PricesCEO/Founder Context: Fear of churn often paralyzes pricing strategy, leaving Series A startups underpriced. Use this tool to mathematically prove that a price increase usually outweighs the risk of customer loss (churn).
1. Scenario Inputs
New Price: $120
“What if 100 customers leave?”
2. Business Impact
New Monthly Revenue
Break-Even Churn
Sensitivity Analysis: Where do you lose money?
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Frequently Asked Questions
What does the Pricing Impact Simulator calculate? +
It compares your current monthly revenue to a new revenue scenario after a price increase and a simulated churn rate. You can see the new monthly revenue, the percent change, and the break-even churn threshold.
What is break-even churn, and why is it important? +
Break-even churn is the maximum percent of customers you can lose and still not lose revenue after the price increase. If your expected churn stays below this number, the increase is mathematically justified.
How should I pick a churn assumption for the simulation? +
Start with your baseline churn, then add a conservative increase to reflect pricing sensitivity. If you are unsure, model multiple scenarios and focus on staying under the break-even churn during an initial rollout.
Does this calculator account for conversion rate changes or expansion revenue? +
No. It isolates the churn effect to keep the model simple and actionable. In practice, you should also consider new customer conversion, upgrades, downgrades, and plan mix changes, especially if you are changing packaging.
Does this tool store or send my inputs anywhere? +
It saves your last inputs locally in your browser so you can come back later. It does not require an account, and it does not send your inputs to a server by default.