Author: Sivan Kadosh

I have enough gray hair to recall quite a few radical product revolutions over my 20+ years in tech. And it is always, without exception, the same story: products that fail to reinvent themselves and lead the change, or at least ride the wave of it, simply vanish. I don’t know if you remember the […]

Product risk management is not a theoretical discipline. It is a practical way to reduce uncertainty, make better decisions, and avoid building the wrong things. Most product failures do not happen because teams ship bad code. They happen because teams ship something users do not adopt, cannot understand, or do not trust. Strong risk management […]

Product qualified leads are one of the most misunderstood topics in product led growth. Most articles stay at the surface. They define the concept, give a few basic examples and move on. This guide goes deeper. It shows you how to define PQLs for your specific business model, how to instrument the right data, and […]

Customer churn quietly kills growth. You feel it in slower ARR, unpredictable renewals, and constant pressure to fill the top of the funnel just to stay in the same place. Reducing churn is one of the highest leverage things a SaaS company can do, because every improvement compounds over time. When retention improves, LTV increases, […]

Product teams face more uncertainty today than ever before. New competitors appear overnight, user expectations shift quickly, and it has never been easier to build features that nobody truly needs. The teams that win are not the ones that ship the most, they are the ones that learn the fastest. Product experimentation gives SaaS companies […]

I recently began interviewing CPO candidates for an organization I advise. In these interviews, I ask one key question that reveals almost everything about the candidate: “Let’s assume you are a pilot, and your product is the plane. What are the routine checks you perform to ensure the plane is flying correctly?” The answers I […]

In the competitive world of software-as-a-service, building a great product is only half the battle. The real challenge lies in ensuring that customers find it, understand it, adopt it, and keep using it long-term. That’s where SaaS product marketing comes in, the bridge between product, marketing, and customer success that turns features into growth. This […]

Expanding into new markets is one of the biggest growth levers for any SaaS company. Yet most teams approach localization as a translation project, not a strategic initiative. The truth is, SaaS localization isn’t just about language, it’s about adapting your product and customer experience to fit each market’s expectations, culture, and infrastructure. Done right, […]

Every great product begins with a vision. Not a feature list, not a backlog, but a clear understanding of where you want your product to go and why it matters. A strong product vision acts as a North Star for every decision your team makes. It connects your purpose with user needs and keeps everyone […]

A strong product strategy framework turns direction into momentum. It helps SaaS companies align teams, prioritize work that drives growth, and make confident trade-offs in a world of endless possibilities. Yet many teams still confuse strategy with roadmaps or quarterly OKRs. This guide breaks down how to build, adapt, and scale a product strategy framework […]