Why Churn Spikes After Early Growth (And How to Stop the Bleeding)
January 26, 2026 • 9 min read
A few years ago, I advised a promising startup that had just crossed the $5M ARR mark and entered the ‘Hyper-Growth’ phase. On paper, everything looked incredible: a successful raise, dozens of new hires, and shiny new offices. But if you haven’t lived through this transition, it’s hard to grasp the hidden costs of rapid […]